VASYLI Medical

作者：BuGu 时间：2019-12-24 浏览：1692 次

In 1987, VASYLI Medical introduced custom heat-moldable orthotics, designed together with some of the world’s foremost biomechanics experts. A snap to fabricate in the clinic, these products revolutionized medical orthotics for professionals who treated lower-limb disorders. But this was just the beginning.

A few years later came the introduction of over-the-counter prefabricated orthotics by Phillip Vasyli as well as shoes and sandals with built-in orthotics for consumers—the genesis of Orthaheel, now known as Vionic with Orthaheel Technology. Today, the Vionic Group is the “proud parent” of these complementary medical and retail brands.

VASYLI Medical products not only benefit patients. They also provide health care professionals with new ways to enhance the profitability of their practices through retailing—a common goal in today’s challenging health care marketplace. At Vionic Group, we appreciate the importance of aligning these retail objectives with ethical medical practices—it’s what we call medical retailing intelligence.

Given our many years of experience marketing products in both medical and retail channels, we understand the unique needs of selling within a professional practice. Let us share our best practices with you.

ORTHOTIC THEORY

ORTHOTICS—FOR NATURAL ALIGNMENT

Studies show that 75 percent of people experience foot problems at some point in their lives. These problems are common in all types of patients from children to seniors, from top athletes to people with sedentary lifestyles.

Here’s the story behind all our products: They provide natural alignment and may help relieve common foot problems.

LOSS OF YOUR “FOOTPRINT”

The human foot was originally designed to walk on natural, soft surfaces like earth and sand. Instead, we now spend most of the day on unnatural, hard, flat surfaces like pavements and floors. This loss of our “footprint” has resulted in a new modern variety of pain.

The normal lower limb has a 3- to 4-degree tibial varum (mild bow-legged) angle when approaching the ground. When the feet strike natural surfaces like earth and sand, these surfaces give way to accommodate the foot's strike angle. However, when the feet strike hard, flat surfaces like pavements and floors, the feet flatten and pronate excessively upon contact. Excess pronation may cause:

Calcaneal eversion
Internal tibial rotation
Medial plantar displacement of the talus upon the calcaneus
Lowering and elongation of the arch structure
Excess weight bearing over the 1st metatarsophalangeal joint
Excess medial lower-limb strain
Excess lateral upper-limb compensation

CLAIM BACK YOUR “FOOTPRINT”

VASYLI orthotics realign the lower limb to its natural angle, and may help relieve common biomechanical complaints.

In combination with the practitioner's regular treatment regimen, orthotics may help alleviate complaints due to:

Plantar fasciitis
Achilles tendonitis
Metatarsalgia
Hallux abducto valgus
Patellofemoral pain
Lower back pain
Tibial stress syndrome
Iliotibial band syndrome